This property was marketed using a multi-channel, high-touch strategy designed to reach both buyers and agents locally and beyond.
MLS & Private Network Exposure
- Listed in the MLS with full syndication to major real estate platforms
- Featured in the PLN (Private Listing Network) prior to public launch
- Shared on the Top Agent Network (TAN)
- JSIR “Coming Soon” exposure before going live
- Full MLS launch on May 21, 2025
Agent-to-Agent Outreach
- Direct outreach to 390 agents with active buyers matching the property criteria
- Agent eBlast campaigns sent to 2,558 agents
- “Jackie Mack & More Everything Updates” sent to 2,546–2,558 agents across multiple campaigns
Digital Marketing & Online Visibility
- Property photos uploaded to Jackie Mack’s Google Business Profile
- Property video uploaded to:
- Instagram Reels
- Facebook Reels
- LinkedIn
- YouTube
- YouTube Shorts
- Featured as a “Featured Property” on Jackie Mack’s website
- Included in “Selected Properties” section with main video placement on website homepage
Social Media Promotion
- “Just Listed” photo shared to Instagram Stories and Facebook Stories
- Listing posts shared on:
- Instagram
- Facebook Business Page
- LinkedIn
- Google Business Profile listing post published
- Ongoing social promotion throughout active listing period
Email & Newsletter Marketing
- Featured in Jackie Mack & More Everything Updates Weekly Newsletter (multiple weeks pre-launch and during listing)
- “Coming Soon” newsletter features beginning April 2025
- Active listing features continued through launch and under-contract phase
Print & On-Site Marketing
- Professional color brochure created
- Feature sheet created
- Yard sign installed with brochure box
- “Just Listed” postcards sent to the surrounding neighborhood
Open Houses & In-Person Exposure
- Open houses hosted across three days (Friday, Saturday, Sunday)
- 32 total groups attended open houses